Privacy Policy - Betty Brinn Children's Museum Milwaukee - Betty Brinn Children's Museum Milwaukee

Privacy Policy

Last revised: May 16, 2016


Welcome to (the “Site”). The Site is owned and operated by Betty Brinn Children’s Museum Incorporated and its affiliates (“We”, “Us”, “Our” or “BBCM”). This Privacy Policy describes how we collect, use, store and share information about you through this Site. Please read this notice carefully to understand what we do.

This Privacy Policy applies only to information we collect at and through the Site. This Site contains links to third party sites that are not owned or controlled by us, such as Google, Instagram, Facebook, and Twitter. Please be aware that we are not responsible for the privacy practices of such sites, and we encourage you to read the privacy statements of such third party websites prior to your use thereof.


You are not required to create an account or submit your personal information to us in order to use the Site. However, your personal information may be required in order to access features or areas, such as registering for an online account at the Site, placing orders such as membership purchases, registering for promotions, or signing up for newsletters. The information that we require for these features may include information such as your name, home address, telephone number, and email address.

If you are under the age of 18, please do not attempt to register with us at this Site or provide any personal information about yourself to us.  If we learn that we have collected personal information from a person under the age of 18, we will promptly delete that information.  If you believe we might have collected personal information from a person under the age of 18, please send an email message to

We collect non-personal information as you use our Site, such as your IP address, browser type, computer or mobile device type, unique device identifiers, operating system version, the website from where you navigated to our Site, time and date of using our Site, the name of your Internet service provider (ISP), and location/geo-location information.

When you visit our Site we may send one or more “cookies” to your computer or other mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. We use cookies to improve the quality of our service, including storing user preferences, tracking user trends and providing relevant advertising to you.

Information is also collected through Google Analytics to help analyze how users use the Site. The Google Analytics tool also uses “cookies” to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate your use of the Site and to compile statistical reports on your activity. For more information regarding how Google Analytics protects your data, please visit Google’s website at


We collect information from you so that we can provide you with your requested services. For example, we use your personal information to contact you about your orders, process credit card transactions, and ship products to you. We may also send you information about our products and our services, and we may share your information to third party service providers that help us process and fulfill orders and deliver products and services.

Certain services made available on this Site are delivered by third parties, including other BBCM users. By using any product, service or functionality originating from through our Site, you hereby acknowledge and consent that BBCM may share such information and data with any third party with whom BBCM has a relationship to provide the requested product, service or functionality.

We may also use third parties service providers to help host and administer our Site, send out email, provide marketing and advertising services for us, and process payments. These service providers may have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of such personal information.

We may also use your browsing and shopping history to provide relevant interest-based advertising to you. These interest-based ads may be presented to you while you are browsing our Site.

In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of the BBCM when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information. Sensitive personal information is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.

We may also use your browsing and use history to provide relevant interest-based advertising to you. These interest-based ads may be presented to you while you are browsing our Site.


You can access and update certain personal information we have relating to your online account by signing in and going to the My Account section of our Site. If you have questions about the personal information we have about you or need to update your information, you may contact us by email at

We also provide you the opportunity to opt-out of having your information used for certain purposes. For example, if you purchase a product/service but do not wish to receive any additional marketing materials from us, you can indicate your preference on our order form.

We may share personal information with certain third parties if we have a good-faith belief that such access, use, preservation or disclosure of the information is legally required or necessary to protect against harm to our rights, property or the safety of our users, customers, or the public, and to the extent as required or permitted by law.

If the ownership of our business changes or we transfer assets relating to our business to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may need to transfer or sell your personal information to the new owner. In such a case, your information will remain subject to the promises made in the applicable privacy policy unless you expressly agree otherwise.


In order to help secure your personal information, access to your personal information on our Site is password-protected, and sensitive data (such as your credit card number) is protected by encryption when it is exchanged between your web browser and our Site. We use industry standard physical, technical, and administrative security measures to protect your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information that you transmit to us. It is your responsibility to protect the security of your login information. Please also note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

It is your responsibility to protect the security of your account information.  Please note that content that you store or transmit through our Site or e-mails and other communications you send to us are not encrypted. You should not assume that your content will be kept private, and you should not communicate any confidential information through these means.

You can delete your account by emailing us at or by calling us at 414-390-5437. If you have signed up to receive our newsletters, marketing, or promotional materials, you can unsubscribe by using the Unsubscribe form or by using the opt-out or unsubscribe feature contained in e-mails sent from or on behalf of us.


Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us information about the personal information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g. requests made in 2016 will receive information regarding 2015 sharing activities). You may request such information from us once per calendar year.

To obtain this information, please send an email message to with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that only information on covered sharing will be included in our response.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without providing you with notice. We will post any changes to our Privacy Policy on this page and, if the changes are material, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). Prior versions of this Privacy Policy will be kept in an archive for your review.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise wish to contact us, please send an email message to You may also contact us by mail at the following address:

ATTN: Website Administrator

Betty Brinn Children’s Museum Incorporated

929 East Wisconsin Avenue

Milwaukee, WI 53202-5406

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